President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Shining a Light on the World of Watches

“Maybe the Swiss Replica Watch industry is a little bit conservative, or not quite aware, but they will get a wake-up call, there’s no way around it,” Paul Roeland, a data and sustainability reporting expert with the Clean Clothes Campaign in Amsterdam, said on a recent video call.



This week, the European Parliament is expected to approve the Corporate Sustainability Reporting Directive, a wide-reaching piece of legislation designed to bring sustainability reporting on par with financial reporting.



 Aimed at companies that fulfill two of the following three criteria — 250 or more employees, net annual sales of at least 40 million euros ($39.4 million) and total assets of €20 million or more — the directive, and related legislation being developed by the European Union, would force many luxury watchmakers to document their supply chains, in some cases for the first time.



“Saying, ‘We bought the gold at auction in Dubai, and we don’t know where it came from,’ is not going to be acceptable,” Mr. Roeland said. “The same goes for diamonds.”Once the related legislation is finalized, companies could face penalties for failing to comply with the requirements and in the most extreme cases, such businesses could be prohibited from selling their products in the European Union.



“If there is a credible accusation of forced labor somewhere in the supply chain, a company has two weeks to prove it didn’t happen, which means if you haven’t mapped your supply chain, you won’t do that in two weeks,” Mr. Roeland said. “If companies now say, ‘It’s not our problem,’ it will be.”



The J12 was introduced in 1999, but seemed to take almost a decade to achieve mainstream approval. “Between 2008 and 2012, the J12 was the ultimate status watch, even beyond Rolex and Cartier for fashion watch women,” said Ms. Owens, one of the new generation of young collectors who has turned her passion into a full-time career. In her case, she became a marketing coordinator with the online Swiss watch magazine Watchonista.



When Jessica Owens started collecting watches in 2013, the New York City resident said she often saw the Ballon Bleu on wrists around town. “It is one of the early watches considered unisex, but you still find it mainly on women,” she said. “I am sure the bracelet on the early models is part of why it has become a modern icon.”



The two all-American brands teamed up to create an all-black version of the best-selling Andros, a diving watch with a working bezel. This version is decidedly stealthier than the original, thanks to its black face and a black case made from ionized stainless steel.


 

 The dial features day and date windows at three o'clock, and bold white indices that make it easy to read. And thanks to its tough-yet-sophisticated styling, it'll be easy to pair with pretty much everything that's already in your closet.



Designers of all stripes are stepping away from the monochromatic minimalism that's dominated fashion in the last few years and making clothes that will help their customers stand out.



The new Canfield Cannonball manages to combine a lot of different textures in a harmonious way. Its rich navy pebbled leather Replica Cartier Watches strap is something you don't often see in watches, and it works well against the coin edge detail on the 43mm case. The dial is made for legibility: Its white face features bold blue numerals and minute and hour hands that glow in the dark. It also puts the second hand on a sub dial at six o'clock, keeping things open.

 

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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